Westfield Carousel is located on the Albany Highway in Perth’s south-east, just 12 kilometres from the CBD. It caters to nearly one third of the city’s diverse population with the Total Trade Area population exceeding 640,000. The centre also benefits from close proximity to two of Perth’s major university campuses, Curtin University’s Bentley Campus and the South Street Campus of Murdoch University. A $350 million redevelopment, completed in 2018, delivered a new David Jones department store as well as 70 new specialty stores, including 20 restaurants and 50 fashion retailers. Westfield Carousel now comprises 350 retailers across fashion, food, lifestyle, dining and entertainment. The open-air rooftop dining and entertainment precinct features a fully refurbished HOYTS, including a 14-screen complex and an upgraded LUX Lounge featuring a menu designed by celebrity chef, Manu Feildel. A new iPlay, a dedicated Kids play area and outdoor amphitheatre on the rooftop provides casual entertainment for customers, day and night. As part of the redevelopment, Westfield Carousel introduced a range of new services including WA’s first valet service at a shopping centre, dedicated Uber pick up and drop off zones and Park. In 2018 the total retail spend by the Westfield Carousel Total Trade Area was estimated at $9.4 billion, with the total retail spend per capita for the Total Trade Area estimated at $14,609 in 2018, broadly in line with the Perth Metro average ($14,918).
To purchase a new Soul Origin franchise, the initial investment cost can generally range between $300,000 to $400,000 plus GST. The initial investment cost includes the store fit out, equipment, training and documentation fees.
The initial investment cost does depend on a range of factors, including the store location and size, and the amount work involved in constructing the store. Please keep in mind that in addition to the initial investment cost, you will also need to budget for working capital, opening stock and your grand opening promotion.
When purchasing either a new store or an existing store, you will also need to supply a bank guarantee to the landlord at the beginning of a lease term. The bank guarantee is typically calculated at an amount of two to three months’ rent.
If you are interested in purchasing an existing Soul Origin store, all discussions and negotiations regarding the sale price will need to be discussed directly with the existing owner of the store or their elected business broker.
It is important to note, the training fee of $15,000 + GST and documentation fee $3,500 + GST will need to be paid to Soul Origin in addition to the agreed upon purchase price. You will also need to budget for working capital, the landlord’s bank guarantee and your opening promotion on top of your agreed upon purchase price.
Yes, of course, although it does depend on your personal circumstances. Soul Origin has developed strong relationships with several major banks across Australia to help prospective franchise partners obtain financing.
We are accredited with a number of banks and financial institutions and we regularly work with financial brokers who are familiar with Soul Origin’s company history and processes; if you would like us to help facilitate introductions, please let us know once you have submitted your application.
As a rough guide, we would suggest approx. 10% of the initial investment cost, however we would require you to obtain independent financial and/or business advice on this.
Each applicant’s journey through the franchise recruitment process does depend on the individual’s circumstances and the opportunity you are applying for. On average, our applicants reach the final assessment steps of our recruitment process within 6-11 weeks.
All of our applicants are required to complete their own due diligence on the Soul Origin brand and location you are applying for and demonstrate this knowledge and research throughout the recruitment process.
You do not need to have any previous retail food business or coffee experience; Soul Origin provides a 6-week training program to all new franchise partners.
A real benefit of being a Soul Origin franchise partner is you don’t need qualified cooks or chefs to prepare the food. The food is all prepared fresh daily, by our franchise partners and in-store team members who have been trained in the back of house kitchen preparation, procedures, food safety and hygiene practices.
Soul Origin does have an expectation that all applicants and incoming franchise partners must have a willingness to learn, a can-do attitude, a positive outlook and a love & belief in the Soul Origin brand, values and products – we can teach you the rest!
There is a comprehensive training program in place for all new partners entering our network. The training program in total takes place across six weeks and takes place in approved training stores across Australia. As part of your six-week training program, three of these days you will be required to attend the management workshop training component, which takes place at the Soul Origin Support Office in Sydney.
As part of Soul Origin’s on-going support, in addition to your training program, Soul Origin has a multiple new store opening teams in place who will also assist in your first week of your store opening. They will provide additional guidance to you and your team to continue to set you up for success as you take the reins of your store.
Soul Origin franchise partners are required to initially work full time in their store for a minimum 6-12 months from the store opening or handover. This is a mandatory requirement for all Soul Origin franchise partners.
We believe through our experience that our more successful stores are where the franchise partner is actively working in store and involved in their store as much as possible.
Yes, we encourage all franchise partners who wish to multi-site, to express their interest and start the Soul Origin multi-site application process. We have many successful multi-site operators in our network and continue to work closely with franchise partners who wish to expand.
Soul Origin has many specialists working across all departments, located at our support office in Sydney to assist all franchise partners. Our support office has dedicated departments in Franchising, Leasing, Product & Supply Chain, Marketing and Finance amongst others. All franchise partners have a dedicated Area Coach that will oversee a number of stores within your area. We also have an experienced Coffee department that support our partner network in their on-going quality of brewing the perfect cup of coffee.
Yes, your store is yours to sell. Your franchise agreement outlines the requirements for a sale, and the prospective purchaser will need to go through the Soul Origin franchise recruitment and selection process.
Yes. All Soul Origin franchise partners and business guarantors must be an Australian Citizen or hold Australian Permanent Residency to purchase a Soul Origin store.
Please complete and submit an online enquiry on the franchising section of the Soul Origin website and a member of the Franchising Team will be in contact shortly to discuss your enquiry further.
You will then be provided with a Soul Origin information booklet and an application form to complete. We look forward to hearing from you soon and discussing the start of your journey to become Soul Origin franchise partner!