At Soul Origin, our franchise partners are the heart and soul of our brand. They’re the people serving delicious food, crafting specialty coffee, and bringing warm, community-driven energy into every store. Today, we’re shining the spotlight on two long-standing members of the Soul Origin family: Jenny and Peter, owners of Soul Origin 25 Martin Place.
This duo has been with us since 2008, making them part of our earliest wave of franchisees, and a true example of what long-term success looks like inside the Soul Origin network.
A Journey That Started With Passion
When Jenny and Peter first joined Soul Origin, they were drawn to a brand built on freshness, flavour, and genuine hospitality. Over more than a decade, they’ve watched the brand evolve, and they’ve grown right along with it.
Their menu favourites speak volumes about what Soul Origin stands for:
- Favourite food: Beetroot & Buffalo Chicken Schnitzel Slaw Salad
- Favourite drink: Our espresso blends & the iconic Vietnamese Iced Coffee
Both choices reflect exactly what makes Soul Origin special: bold flavour, quality ingredients, and carefully crafted coffee.
Why They Love the Brand
Ask Jenny and Peter why Soul Origin works for them, and their answer is simple:
“We love that Soul Origin is always caring, creative and has a diverse menu that keeps income flowing throughout the day, from breakfast, lunch and afternoon.”
Consistency, innovation, and all-day trade are major strengths of the Soul Origin model and owners like Jenny and Peter experience that firsthand.
Creativity That Never Stops
If Jenny and Peter had the choice to add one new item to the Soul Origin menu, it would be....
“A buffalo chicken schnitzel slaw with bacon wrap.”
Flavour-packed, hearty, and perfectly suited to the Soul Origin customer. It’s no surprise these two know what sells.
Their Advice for Future Soul Origin Owners
After years of success in one of Sydney’s busiest CBD locations, Jenny and Peter have some wise words for anyone considering becoming a Soul Origin franchise partner:
“Work hard, focus on what you love to do, and always work together as a team. Believe in yourself!”
Their story is proof that a strong work ethic, passion for food and coffee, and a team-first mindset can take you far in the Soul Origin network.
Ready to Start Your Own Soul Origin Journey?
If Jenny and Peter’s story inspires you, you’re not alone. Many of our most successful franchise partners started just like they did, with drive, enthusiasm, and a passion for delivering fresh, delicious food and exceptional coffee.
With strong systems, national support, training, and a brand customers love, Soul Origin offers franchisees the chance to build something they can be proud of.
Learn more about becoming a Soul Origin franchise partner today.
Your fresh start could be just around the corner.
