Coffee so good,
it's our specialty

Our Coffee Story

At Soul Origin, We know You know great coffee.

That’s why we’ve obsessed over coffee since day 1.

We could go on about our years’ obsession chasing the very best from sourcing the best beans, or our rule to only roast with Melbourne’s best for maximum taste. Not to mention our fixation with using the very best  coffee beans, and even our pre-occupation with training our peeps to put the love and care into every cup.

We also know that most places talk a big game about the quality of their coffee,
but at Soul Origin, we’ve got the beans to back it up. There is plenty of decent
coffee out there. But decent is not what we do.

See, we’re not here to serve just any coffee. We serve Specialty Coffee.
The good stuff. The kind of coffee that doesn’t just taste better, but is better,
from the ground up. Literally.

We only serve Specialty Coffee.

Not “premium”, not “gourmet”, not “artisan”. Specialty. It’s more than a fancy label - it means you’ll actually taste the difference.

We source responsibly.

Our beans are bought with integrity, supporting farmers through fair pricing and direct relationships.

We focus on quality at every step.

From sourcing to roasting to brewing, we don’t cut corners. Because when you care about coffee, every detail counts.

Most coffee brands love to flex their credentials, throwing around phrases like ‘ethically sourced’, ‘roasted fresh’, ‘barista-made’. That’s great, and we do it too, but the thing that really separates Specialty Coffee from the rest is the quality of the beans.

Specialty Coffee isn’t just a fancy sounding label - it’s a two-word promise of great quality. And that’s why not every coffee makes the cut.

Specialty Coffee is a definition found in the 1970s with global standards defined by the Specialty Coffee Association. It means trained quality evaluators assess coffee on individual characteristics like aroma, flavour, acidity, body and aftertaste, focusing on cleanliness and uniformity. Specialty coffees have unique, enjoyable attributes and consistent profiles.

It’s a bit like measuring the difference between a handcrafted meal at a great
restaurant and a microwaved dinner. One is carefully sourced, skillfully prepared, and full of flavour. The other is a bit… meh.

The secret to our coffee starts long before a barista ever starts packing a double-shot.

It begins with farmers who know their craft, growing coffee in regions where the climate, altitude, and soil create the perfect environment for complex, full-bodied flavours.

The coffee we use is sourced responsibly and directly from farms around the world. This ensures full traceability and transparency- right down to the individual lot of land where the beans were grown. It also means no mystery blends and no cheap fillers - just exceptional coffee from people who take their craft as seriously as we do.

From Crop to Cup: The Difference is in the Details

Getting your order right and spelling your name correctly on the lid are important. But at Soul Origin, we care about every step of the coffee journey.

After harvesting, the beans go through a meticulous sorting and processing method - whether it’s washed for clarity, honey-processed for sweetness, or naturally dried for boldness - to preserve their distinct flavours. Then, they’re roasted to perfection in small batches to highlight the natural tasting notes of the beans. No mass production. No shortcuts. Just full-flavoured, complex, specialty-grade coffee.

Our experts

We are obsessed about coffee, and it’s more than just words. It’s a belief, backed up with years of research, testing, training, and a team of coffee experts. Led by Sam Taylor, a man who has competed at a national level in Latte Art and is the current World Barista Championship and World Latte Art Championship qualified judge. He is supported by a team of Coffee Coaches to help ensure that every barista in every store serves you the cup of coffee you’ve been craving.