Fresh Approach.

Fresh Approach.

The only thing better than dining at a Soul Origin is owning one!

Love good coffee and fresh food? Got a head for business and a heart for hospitality? Join Soul Origin and let your hospitality dreams come true with our smaller format “Piccolo” layout.  


The QSR (Quick Serve Restaurant) industry continues to grow within Australia, despite the challenging times we have seen recently. A study from Roy Morgan showed that

3.7 million Australians (17.6%) eat 10 or more times from quick-service restaurants in an average four weeks, or at least twice a week.” Michele Levine CEO Roy Morgan

Rockingham store opening
Rockingham Soul Origin

So with the industry booming and Soul Origin being one of the top 5 QSR’s (as determined by the person who pays – Roy Morgan), we saw an opportunity to grow the brand further with our smaller format, called the Piccolo. Is it time for you to join Soul Origin and take this opportunity in two hands?


The Piccolo store format
The Piccolo store format

You will find the piccolo format in your local shopping plaza’s. They are anchored by supermarkets and fresh food offerings – the butcher, the baker… The model requires a smaller team, a refined menu and a smaller investment – making it perfect for someone looking to make their first move into QSR.


Not only is our food fresh but so is our approach to Franchising. Our business model is simple as you grow we grow, and because of that we are with you every step of the way;

  • Training – we provide exceptional business training plus you’ll learn a thing or two on the coffee machine.
  • National marketing – constantly refreshed national marketing campaigns plus tailored and supportive local initiatives.
  • Technology – is at our core, with a loyalty app and delivery platform integration we are a data drive company.
  • Fresh is at the heart of everything we do – our menu is as fresh as our food, with our customer favourites to special, limited-time offers and seasonal campaigns.

When you join Soul Origin you have a raft of experience behind you, helping you to become the small business owner you’ve always dreamed of. 


We have 10 years of experience in the QSR space with some of the biggest names in the support team in QSR. With over 120 locations and more than 50% of our network multi-site it is no secret we know what we are doing. 

“It was always my dream to own my own business. I used to work in corporate banking and worked long hours. I decided if I was going to work long hours I wanted to do it for myself. ” – Nada Franchise partner

We love welcoming new partners who are just as obsessed with food, have a passion for coffee and love to create that amazing guest experience just like us! Does this sound like you?

We’d love to hear from you!

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