This National Breast Cancer Awareness Month, Soul Origin, in alignment with our long-standing partner, the Think Pink Foundation, has proudly unveiled an exclusive Soul Origin Pink Cup. More than just a cup, it stands as a symbol of unwavering support, rallying behind the exceptional work accomplished by the Think Pink Foundation through their Living Centre, where resilience takes center stage.
Throughout October 2023, consumers will receive a Soul Origin x Think Pink Foundation Pink Cup when purchasing any hot drink from any Soul Origin store across the country. Through this branded cup, we aim to drive nationwide conversation around breast cancer awareness and the important work the Think Pink Foundation achieves every day.
Hao Quach, our Manager Director, "We are thrilled to partner with Think Pink on the Soul Origin Pink Cup Campaign. It’s our way of raising awareness, ensuring that Australians battling breast cancer receive the support and awareness they need. This campaign sparks conversations nationwide, urging everyone to dig deep and aid those affected by breast cancer."
Irene Hendel OAM Director, Founder and Patron of Think Pink Foundation echoes the sentiment: " Enabling a better journey through breast cancer for Australians impacted by a diagnosis is our mission. Partnering with Soul Origin on the Pink Cup campaign is the perfect alignment as it helps raise awareness nationwide and inspires generous donations."
Around Australia, there are approximately 250,000 people living today who have been diagnosed with breast cancer over the last 36 years. Approximately 21,000 new cases will be diagnosed nationally each year (57 cases per day), many of whom reside within regional areas which makes it hard for them to receive treatment and support services.
It is not uncommon for rural-based patients to have to travel 4-6 hours by car to receive treatment. This often involves staying in major capital cities for extended periods of time, involving thousands of dollars in accommodation and out of pocket travel expenses. This is why providing support services such as those available at The Living Centre is so important to those living in regional and rural areas.
About the Think Pink Foundation Living Centre
The Think Pink Foundation Living Centre provides cancer patients with a comprehensive range of practical, psychological, and physical support services free of charge and without limitation providing a helping hand, so their cancer journey is a little easier.
A testament to compassion, this center provides a variety of services, from one-on-one consultations to support groups like the Fabulous Over 50s group, Second Hope group, and the Supporting Blokes group. The Living Centre allows cancer patients to participate in creative group art sessions, dive into the world of literature with book club meetings, or let their words flow in creative writing sessions, whilst also providing invigorating exercise, massage and wellness programs.
Customers can receive their limited-edition cup and show their support, by purchasing any hot drink from Soul Origin stores across the country this National Breast Cancer Awareness month.