If we wouldn’t eat it, we wouldn’t serve it. We aim for the highest quality in food & coffee…always.
Our ideas are as fresh as our food. Our stores are on trend & designed to create a welcoming vibe for all.
Our business model is tried & tested. We know the formula for success – join us as we grow!
You will be backed up by a super support team & Area Coach to ensure you always have help on hand.
We are an Aussie company through & through. Started in Sydney in 2011, we aim to support locally & ethically.
Unlike many other QSR brands, Soul Origin owns and operates its central production kitchen & manufactures the core daily essential ingredients right
here in Australia.
We are proud to be Australian owned and operated and aim to use local produce
to support Australian farmers across the country wherever we can.
Soul Origin also strives to use coffee that is fully traceable. Our beans are sourced through
direct relationships with farmers and co-ops at origin. It is then shipped
& roasted as our own specialty blend right here in Melbourne, Australia.
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You have made an inquiry into franchising with Soul Origin and received our Franchise Information Pack. A member of the team will reach out to you for a short telephone call to answer your initial questions.
To formally commence the franchise recruitment process please complete the Soul Origin Application Form, this includes the franchise information statement & confidentiality agreement then return to the Franchising team.
Upon receiving your completed application form, you will then participate in a telephone interview with a member of the franchising team to learn more about you, your experience and knowledge about the Soul Origin brand.
Now that you have successfully negotiated the telephone interview, you will be invited to attend a Brand Review via Zoom. This is where we will conduct a high-level presentation of the Soul Origin brand to you.
In this step we will provide you with more information about our network to assist you with your due diligence. The information we will provide is based on the performance of the existing Soul Origin network.
At this one-on-one meeting, you will learn more about Soul Origin and the ongoing relationship that we have with our franchise partners. To understand your experience in more depth this is in person or via Zoom.
This step provides you with the opportunity to see the day-to-day operations of a Soul Origin store. The day will be facilitated by a member of the Operations team and current Soul Origin franchise partner & their team.
You will be required to create a business plan and complete an online self-assessment. The business plan will assist you in completing your due diligence by considering all factors in operating a Soul Origin franchise.
This interview in run by a panel from the Executive team where you will be asked a range of questions to ensure that you have conducted thorough due diligence and understand that commitment you are making.
If you are successful in getting through the franchise recruitment process you will be issued the Franchise Disclosure Document and Franchise Agreement at this step. You will be required to seek business and legal advice.
The six week training program will commence once you have signed your franchise documentation and paid your store deposit. The team will guide you through the program to ensure that you are ready for your store opening.
Once you have successfully completed your training program you will be ready to open your store. During your training we will assist you with the recruitment and onboarding of your team so that you are all set for trade.
Changing customer’s perception of fast food and brands.
Being in the retail industry for many years, Gavin has found that it’s a struggle to find quality fresh food and coffee…
We’re always on the lookout for new locations, if there’s somewhere you have in mind to open a new Soul Origin franchise, let us know.
Yes, we encourage all franchise partners who wish to multi-site, to express their interest and start the Soul Origin multi-site application process. We have many successful multi-site operators in our network and continue to work closely with franchise partners who wish to expand.
Yes. All Soul Origin franchise partners and business guarantors must be an Australian Citizen or hold Australian Permanent Residency to purchase a Soul Origin store.
Please complete and submit an online enquiry and the Franchising Team will be in contact to discuss your enquiry further. You will then be provided with a Soul Origin information booklet and an application form to complete.
As a rough guide, we would suggest approx. 10% of the initial investment cost, however we would require you to obtain independent financial and/or business advice on this.
You do not need to have any previous retail food business or coffee experience; Soul Origin provides a 6-week training program to all new franchise partners.
A real benefit of being a Soul Origin franchise partner is you don’t need qualified cooks or chefs to prepare the food. The food is all prepared fresh daily, by our franchise partners and in-store team members who have been trained in the back of house kitchen preparation, procedures, food safety and hygiene practices.
Soul Origin does have an expectation that all applicants and incoming franchise partners must have a willingness to learn, a can-do attitude, a positive outlook and a love & belief in the Soul Origin brand, values and products – we can teach you the rest!
Soul Origin franchise partners are required to initially work full time in their store for a minimum 6-12 months from the store opening or handover. This is a mandatory requirement for all Soul Origin franchise partners.
We believe through our experience that our more successful stores are where the franchise partner is actively working in store and involved in their store as much as possible.
Yes, your store is yours to sell. Your franchise agreement outlines the requirements for a sale, and the prospective purchaser will need to go through the Soul Origin franchise recruitment and selection process.
To purchase a new Soul Origin franchise, the initial investment cost can generally range between $300,000 to $400,000 plus GST. The initial investment cost includes the store fit-out, equipment, training, and documentation fees.
The initial investment cost does depend on a range of factors, including the store location and size, and the amount of work involved in constructing the store. Please keep in mind that in addition to the initial investment cost, you will also need to budget for working capital, opening stock, and your grand opening promotion.
When purchasing either a new store or an existing store, you will also need to supply a bank guarantee to the landlord at the beginning of a lease term. The bank guarantee is typically calculated at an amount of two to three months’ rent.
If you are interested in purchasing an existing Soul Origin store, all discussions and negotiations regarding the sale price will need to be discussed directly with the existing owner of the store or their elected business broker.
It is important to note, the training fee of $15,000 + GST and documentation fee $3,500 + GST will need to be paid to Soul Origin in addition to the agreed-upon purchase price. You will also need to budget for working capital, the landlord’s bank guarantee, and your opening promotion on top of your agreed-upon purchase price.
Yes, of course, although it does depend on your personal circumstances. Soul Origin has developed strong relationships with several major banks across Australia to help prospective franchise partners obtain financing.
We are accredited with a number of banks and financial institutions and we regularly work with financial brokers who are familiar with Soul Origin’s company history and processes; if you would like us to help facilitate introductions, please let us know once you have submitted your application.
Each applicant’s journey through the franchise recruitment process does depend on the individual’s circumstances and the opportunity you are applying for. On average, our applicants reach the final assessment steps of our recruitment process within 6-11 weeks.
All of our applicants are required to complete their own due diligence on the Soul Origin brand and location you are applying for and demonstrate this knowledge and research throughout the recruitment process.
There is a comprehensive training program in place for all new partners entering our network. The training program in total takes place across six weeks and takes place in approved training stores across Australia. As part of your six-week training program, three of these days you will be required to attend the management workshop training component, which takes place at the Soul Origin Support Office in Sydney.
As part of Soul Origin’s on-going support, in addition to your training program, Soul Origin has new store opening teams in place who will also assist in your first week of your store opening. They will provide additional guidance to you and your team to continue to set you up for success as you take the reins of your store.
Soul Origin has many specialists working across all departments (Franchising, Leasing, Product & Supply Chain, Marketing and Finance), located at our support office in Sydney to assist all franchise partners. All franchise partners have a dedicated Area Coach that will oversee a number of stores within your area. We also have an experienced Coffee department that supports our partner network in their on-going quality of brewing the perfect cup of coffee.