If we wouldn’t eat it, we wouldn’t serve it. We aim for the highest quality in food & coffee…always.
Our ideas are as fresh as our food. Our stores are on trend & designed to create a welcoming vibe for all.
Our business model is tried & tested. We know the formula for success – join us as we grow!
You will be backed up by a super support team & Area Coach to ensure you always have help on hand.
We are an Aussie company through & through. Started in Sydney in 2011, we aim to support locally & ethically.
Unlike many other QSR brands, Soul Origin owns and operates its central production kitchen & manufactures the core daily essential ingredients right
here in Australia.
We are proud to be Australian owned and operated and aim to use local produce
to support Australian farmers across the country wherever we can.
Soul Origin also strives to use coffee that is fully traceable. Our beans are sourced through
direct relationships with farmers and co-ops at origin. It is then shipped
& roasted as our own specialty blend right here in Melbourne, Australia.
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Complete our quick enquiry form and the team will contact you ASAP with further details about franchising with Soul Origin.
We will send you the Soul Origin franchising brand information pack and application form. The pack contains a heap of information about Soul Origin, franchising with us and FAQ’s.
To kick off the process and learn more about becoming a Soul Origin franchise partner, complete and return the franchise application form.
Upon receipt of your completed application, the Franchising team will arrange a phone interview with you to get to know you better and to answer any of your initial questions.
The team will provide you with historical sales details from our existing store network along with cost benchmarks to assist you in creating your own forecasts and projections.
The team will conduct an interview to understand your experience across all areas of operating a food retail business and to provide you with more insight as to how the franchisee/franchisor relationship will look with us
Spend a day in-store facilitated by one of our Area Coaches and an existing franchise partner. This step allows you to see how the Soul Origin systems and operations work in a real store environment.
The final interview stage is completed with a panel from our Executive team.
Congratulations on becoming a part of the Soul Origin Family! It’s now time to finalise your franchise documentation.
The comprehensive new partner training programme is six weeks long and covers all aspects of running a Soul Origin business. The team will be there to support you to set you up for success wherever we can!
Congratulations on opening your Soul Origin store! The team will be there to support you as you transition from a trainee to a new franchise partner.
Changing customer’s perception of fast food and brands.
Being in the retail industry for many years, Gavin has found that it’s a struggle to find quality fresh food and coffee…
We’re always on the lookout for new locations, if there’s somewhere you have in mind to open a new Soul Origin franchise, let us know.
Yes, we encourage all franchise partners who wish to multi-site, to express their interest and start the Soul Origin multi-site application process. We have many successful multi-site operators in our network and continue to work closely with franchise partners who wish to expand.
Yes. All Soul Origin franchise partners and business guarantors must be an Australian Citizen or hold Australian Permanent Residency to purchase a Soul Origin store.
Please complete and submit an online enquiry and the Franchising Team will be in contact to discuss your enquiry further. You will then be provided with a Soul Origin information booklet and an application form to complete.
As a rough guide, we would suggest approx. 10% of the initial investment cost, however we would require you to obtain independent financial and/or business advice on this.
You do not need to have any previous retail food business or coffee experience; Soul Origin provides a 6-week training program to all new franchise partners.
A real benefit of being a Soul Origin franchise partner is you don’t need qualified cooks or chefs to prepare the food. The food is all prepared fresh daily, by our franchise partners and in-store team members who have been trained in the back of house kitchen preparation, procedures, food safety and hygiene practices.
Soul Origin does have an expectation that all applicants and incoming franchise partners must have a willingness to learn, a can-do attitude, a positive outlook and a love & belief in the Soul Origin brand, values and products – we can teach you the rest!
Soul Origin franchise partners are required to initially work full time in their store for a minimum 6-12 months from the store opening or handover. This is a mandatory requirement for all Soul Origin franchise partners.
We believe through our experience that our more successful stores are where the franchise partner is actively working in store and involved in their store as much as possible.
Yes, your store is yours to sell. Your franchise agreement outlines the requirements for a sale, and the prospective purchaser will need to go through the Soul Origin franchise recruitment and selection process.
To purchase a new Soul Origin franchise, the initial investment cost can generally range between $300,000 to $400,000 plus GST. The initial investment cost includes the store fit-out, equipment, training, and documentation fees.
The initial investment cost does depend on a range of factors, including the store location and size, and the amount of work involved in constructing the store. Please keep in mind that in addition to the initial investment cost, you will also need to budget for working capital, opening stock, and your grand opening promotion.
When purchasing either a new store or an existing store, you will also need to supply a bank guarantee to the landlord at the beginning of a lease term. The bank guarantee is typically calculated at an amount of two to three months’ rent.
If you are interested in purchasing an existing Soul Origin store, all discussions and negotiations regarding the sale price will need to be discussed directly with the existing owner of the store or their elected business broker.
It is important to note, the training fee of $15,000 + GST and documentation fee $3,500 + GST will need to be paid to Soul Origin in addition to the agreed-upon purchase price. You will also need to budget for working capital, the landlord’s bank guarantee, and your opening promotion on top of your agreed-upon purchase price.
Yes, of course, although it does depend on your personal circumstances. Soul Origin has developed strong relationships with several major banks across Australia to help prospective franchise partners obtain financing.
We are accredited with a number of banks and financial institutions and we regularly work with financial brokers who are familiar with Soul Origin’s company history and processes; if you would like us to help facilitate introductions, please let us know once you have submitted your application.
Each applicant’s journey through the franchise recruitment process does depend on the individual’s circumstances and the opportunity you are applying for. On average, our applicants reach the final assessment steps of our recruitment process within 6-11 weeks.
All of our applicants are required to complete their own due diligence on the Soul Origin brand and location you are applying for and demonstrate this knowledge and research throughout the recruitment process.
There is a comprehensive training program in place for all new partners entering our network. The training program in total takes place across six weeks and takes place in approved training stores across Australia. As part of your six-week training program, three of these days you will be required to attend the management workshop training component, which takes place at the Soul Origin Support Office in Sydney.
As part of Soul Origin’s on-going support, in addition to your training program, Soul Origin has new store opening teams in place who will also assist in your first week of your store opening. They will provide additional guidance to you and your team to continue to set you up for success as you take the reins of your store.
Soul Origin has many specialists working across all departments (Franchising, Leasing, Product & Supply Chain, Marketing and Finance), located at our support office in Sydney to assist all franchise partners. All franchise partners have a dedicated Area Coach that will oversee a number of stores within your area. We also have an experienced Coffee department that supports our partner network in their on-going quality of brewing the perfect cup of coffee.