Victoria
The commercial hub of the Latrobe Valley, with a population of 25,000+ and strong retail infrastructure. A growing regional centre with consistent foot traffic and minimal fresh food franchise competition.
Roadshow Dates
Thursday 9th July
Friday 10th July
Saturday 11th July
New South Wales
One of NSW's most connected regional cities with 40,000 plus residents sitting at the intersection of the Newell, Mitchell, and Golden Highways. Dubbo draws visitors from across the Orana Region for shopping, healthcare, education, and major events — making Orana Mall a genuine destination centre with consistent traffic from both locals and the broader regional catchment.
Roadshow Dates
Thursday 22nd October
Friday 23rd October
Saturday 24th October
'Opening in Wagga was the best decision I made. Soul Origin's support team made sure I wasn't doing it alone, from training right through to my first week of trade."
"The coffee team's support has been invaluable. Our customer retention has been built entirely around the quality of what we serve. The community has really embraced us."
"With Soul Origin, it does really feel like you are part of a family. The support you get with the franchise is amazing; they actually care. I can call anyone, anytime, and they will help troubleshoot. Buying into Soul Origin instead of learning and making mistakes myself has been a good decision.
I’m happy with this model. I'm scaling my business, my finances are good, I’m getting job satisfaction with my customer interaction, and I have a great lifestyle.”
No prior experience is required. Soul Origin provides a comprehensive 6-week training program covering all aspects of running your store, from food preparation to team management and coffee.
Investment ranges from $320k to $600k+ depending on store format. The Piccolo model, designed for regional shopping centres, starts from $320k + GST and includes store fit-out, equipment, training, and documentation fees.
Yes. 1 in 3 Soul Origin franchise partners are multi-site owners. We encourage partners who wish to expand to express their interest and begin the multi-site application process.
On average, applicants reach the final stages of our recruitment process within 6 to 11 weeks, depending on individual circumstances and the opportunity being applied for.
Yes. All Soul Origin franchise partners and business guarantors must be an Australian Citizen or hold Australian Permanent Residency to purchase a Soul Origin store.
Franchise partners are required to work full-time in their store for a minimum of 6 to 12 months from opening. Our experience shows that stores where the franchise partner is actively involved perform best.
